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Even the most sophisticated and robust products and services can fail if users can't -- or won't -- use them. Organizations often see the time and money invested in development go to waste because the final result doesn't accurately reflect the needs and expectations of the people who have to use the system. Avoiding this kind of disaster requires grounding your development process in an understanding of user behavior. In this talk, Jesse James Garrett looks at tools and techniques for analyzing, understanding, and solving user experience problems using his classic "Elements of User Experience" model, which has shaped the way designers and developers create products for more than 15 years.
