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Thursday, April 7 • 9:00am - 12:00pm
DW08 - Workshop - Design Research and the Magic of Synthesis: Making your findings mean something

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Too often, design research findings are delivered but not leveraged. Usually, this is not because of bad findings, but because of the way they are synthesized and delivered. Often, research presentations focus too heavily on what was heard instead of on the insights’ true meaning and how to use the findings to drive positive change. 

In this hands-on workshop, participants will learn a process for synthesizing generative user research data into actionable insights. We call this formula the “what, so what, and now what” of user research synthesis. 

 Some of the topics and methods we will explore, include:

  • conducting generative research interviews

  • using empathy maps as a debriefing tool

  • affinity diagramming to surface patterns and themes

  • leveraging affinity maps to create personas and user journeys

avatar for Alice Clark

Alice Clark

Director of Strategy, Theresa Neil Strategy + Design
Alice has been practicing design and user research since 1998. She has built UX practices and teams at various companies including, IBM, projekt202 and Yahoo! Her specialty is using generative contextual research to drive product innovation through deep user understanding. She is... Read More →

Thursday April 7, 2016 9:00am - 12:00pm CDT
Room 104