The Google Analytics workshop will introduce attendees to Google's widely-used website and mobile app performance tracking tool. We will discuss where Google Analytics fits into the larger business and product design ecosystem, how to make strategic use of it for a variety of positions (you don't have to be a designer/developer!), and learn all of its core functionality. The course will be taught by
Miroslav Lysyuk, a Product Manager at
Thinktiv who combines art (design) and science (data) to build products and strategies for both startups and mid-tier companies.