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Thursday, April 7 • 1:15pm - 2:00pm
D14 - Don't Ask Customers What They Want

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The ‘Jobs-To-Be-Done’ (JTBD) methodology is widely adopted in the business world, often in the context of innovation and Ux. Ken has adapted it for the library sector and will share some insights and practical outputs from his work with a number of organisations including Cambridge University, Universiy of Westminster, London and Robert Gordon University Aberdeen.

avatar for Ken Chad

Ken Chad

Director, Ken Chad Consulting Ltd
My goal is to help make libraries more effective through the better and more imaginative use of technology. I set up my consulting business in 2007 aftre working for over 20 years in the library tech business. My consulting activities include help with strategy, business models... Read More →

Thursday April 7, 2016 1:15pm - 2:00pm CDT
Room 103