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Thursday, April 7 • 1:15pm - 2:00pm
D13 - Writing On the Web: Writing as Design

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Writing has always been a user-centered, contextual, iterative process, but we often forget that when we think of it as “copy.” In this session, we'll look at how to inform what we write with user research, analytics and design processes that can bring a workshop sensibility to an editorial team. We'll also cover some of the pitfalls of writing on the web and how to avoid ignoring your internal users when designing the back-end of a content management system.

avatar for Patrick Farrell

Patrick Farrell

Digital Experience Manager, Jefferson County Public Library
Patrick Farrell has worked in web and digital services in public libraries for nearly a decade. As a member of the Digital Experience Team at Jefferson County Public Library (Colorado), he supports design, content strategy and development for the library's websites, catalog and other... Read More →

Thursday April 7, 2016 1:15pm - 2:00pm CDT
Room 102
  Tools & Methods